In today’s market, property development is tougher, faster, and more complex than ever.
Rising build costs, cautious lenders, and shifting buyer demand mean developers can no longer rely on disconnected teams for finance, marketing, and sales.
To stay competitive, you need a joined-up partner who understands the full cycle — from securing funding to achieving strong sales exits.
That’s the McLains model.
1. Developers Need More Than a Sales Agent
Most agents are focused on listings. McLains focuses on outcomes.
We work with developers, landowners, and investors nationwide — not just to sell property, but to design a complete development strategy:
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Funding solutions that make projects viable
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Marketing systems that generate high-quality demand
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Sales structures that deliver returns faster
Our clients range from boutique developers to large-scale operators managing 100-unit+ schemes. Whatever the scale, our role is the same — to help unlock value and drive results.
2. Funding That Enables Growth
We connect developers with flexible and strategic finance, including:
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Development, bridging, and mezzanine funding
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Private investor and JV partnerships
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Exit and refinance structures
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Forward-funding options and block sales
Because our in-house sales and marketing divisions manage the exit, lenders and investors have greater confidence in delivery — which accelerates funding approval and deal execution.
3. Marketing That Builds Momentum Before Completion
Our campaigns are built for developers who expect more than standard portal exposure.
Each project is treated as its own brand, combining data-driven marketing with investor targeting to generate results early in the build cycle.
We handle:
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CGI and visual branding for developments
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Full digital funnels with retargeting and automation
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Paid media across social, search, and investor networks
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PR, events, and investor-specific outreach
Whether you’re launching a 10-unit conversion or a 100-plus unit new-build scheme, our marketing framework is designed to create demand long before completion.
4. Sales That Deliver Certainty
Our sales arm integrates directly with marketing and funding from the outset — allowing us to structure off-plan, bulk, or phased sales strategies depending on your financial objectives.
We work with UK and overseas investors, institutional buyers, and owner-occupiers — managing the full buyer lifecycle through our CRM and automation systems to maximise conversions.
Developers choose McLains because we operate like a development partner, not a traditional agent. Every action is measured against your revenue and timeline targets.
5. Beyond the Sale — Lettings, Management & Reinvestment
When required, we also manage the post-sale or retained stock through our lettings and management division, ensuring consistent income and portfolio value.
Many clients reinvest through McLains into their next development cycle, supported by our network of funders, agents, and investors — creating a long-term growth partnership.
6. Why Developers Choose McLains
✅ End-to-end structure from funding to marketing, sales, and management
✅ National coverage with proven experience across residential and mixed-use schemes
✅ Data-driven marketing and sales systems that outperform standard agency models
✅ Access to private lenders, investors, and institutional buyers
✅ Ability to handle developments from 10 to 100+ units efficiently and confidentially
✅ Proven success with new builds, conversions, and repositioned assets
McLains operates as a commercial partner to developers who want pace, precision, and performance — not promises.
7. Let’s Discuss Your Next Scheme
Whether you’re seeking structured funding, planning your next launch, or looking to accelerate sales on an existing project, McLains can support every stage — strategically and confidentially.
📞 Schedule a private consultation with Kiran (Managing Director)
Email kiran@mclains.co.uk
